In September 2021 we changed our name from Aberdeen Standard Investments to abrdn. All of the client-facing brands we use globally will be switching to our new abrdn brand identity. Please follow our new page: https://www.linkedin.com/company/abrdn
At abrdn, we enable our clients to plan, save and invest for their futures. We structure our business into three areas – and together they reflect our focus on enabling our clients to be better investors:
• Investments: We work with clients to create solutions across asset classes, regions and markets globally – combining multi-layered research and market insights with technology and diverse thinking.
• Adviser: We offer market-leading platform technology and tools that enable UK wealth managers and financial advisers to create more opportunity for their business and their clients.
• Personal: We help people throughout the UK plan for their financial futures – through our financial planning business and our digital investing services.
Across our investments, adviser and personal businesses we manage and administer £532 billion of assets for our clients, and abrdn plc has over 1 million shareholders. (Figures as at 30 June 2021)
abrdn is the single global brand for all areas of our business. In July 2021 our plc listing became abrdn plc, and in September 2021 our investments business, formerly Aberdeen Standard Investments, became abrdn.