Critical Mass


Critical Mass is a digital experience design agency with a relentless focus on the customer. Founded in Calgary in 1996, we have steadily expanded into a group of over 950 people working in 11 offices across North America, Europe, Asia, Latin America, and South America. Our expertise spans Strategy Consulting, Experience Design, Marketing Communications, Implementation, and Marketing Science. We have been recognized as a leader in digital experience design with agency rankings from Advertising Age, Warc 100 and Gartner, among others. Critical Mass is a part of the DAS Group of Companies. Our mission is to create experiences that improve customers’ lives. For more than two decades, we've been designing meaningful customer experiences in the digital space that transform our clients’ businesses through interactions that are convenient, useful, simple and entertaining. For more information on Critical Mass, please visit us at


Marketing & Advertising


Digital Marketing Brand Launch & Experience User Experience & Interaction Design Insight & Planning Digital Campaign Management Social Media Mobile Technology Services Experience Design Experience Distribution Marketing Science eCommerce

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Brooke Bentham
Project Coordinator at Critical Mass
Peter Von Sass
Director - Copywriting at Critical Mass
Mark Ashbaugh
VP Client Partner at Critical Mass
Jeffrey Wasylucha
Quality Assurance Specialist at Critical Mass
Andre Ford
Technology Lead at Critical Mass
Allison Mansell
Senior User Experience Architect at Critical Mass
Albert Luk
Manager, Marketing Science at Critical Mass
Kevin Penner
Financial System Administrator at Critical Mass
Ana Avramovic
Business Unit Coordinator at Critical Mass

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