First Car Rental


First Car Rental is a subsidiary of the vehicle retail group Combined Motor Holding (CMH). Established in 1999, First Car Rental now employs 450 people with over 1 200 year of combined experience. Our fleet ranges from no-frills models to top-of-the-range luxury cars from a wide range of vehicle manufacturers. Since the rebrand from National Alamo to First Car Rental in April 2008, the First Car Rental brand has grown significantly to become the largest car rental company in South Africa not linked to an international brand. Currently, the noticeable ‘purple’ car rental brand operates out of 47 car rental branches nationwide, including outlets at major South African airports, business and tourist destinations. First Car Rental has over 6000 vehicles in use countrywide. Customers are also able to hire cars in over 100 countries at 4 500 locations worldwide due to its service agreement with Sixt rent a car, which was established in October 2008. Sixt AG is Germany’s and Europe’s largest car hire company. First Car Rental is now recognised as one of the top car rental companies in the country having been selected, for the fourth consecutive year, as one of South Africa’s Top 500 Best Managed Companies. Top 500 recognises the crème de la crème of businesses in South Africa awarding the most successful companies from each of the 100 business sectors. Technology Driven First Car Rental’s has introduced tech-savvy, customer friendly ‘First in Industry’ applications into the marketplace such as its state-of-the-art web based reservations system allowing customers to book a vehicle in just 3 clicks in less than 30 seconds. We are also the first car hire company in the world to create and successfully roll-out a mobile check-out facility, aimed at the corporate sector, called Show&Go. Its innovative corporate products complement the company’s stated aim of delivering an exceptional level of service.

South Africa



Car Rental Mobile Check out for Show&Go customers

View Employees

Bruce Barritt
Managing Director at First Car Rental
Suzanne Botha
Corporate Sales Manager at First Car Rental
Christo Saayman
Regional Operations Manager at First Car Rental
Lyn Smit
Regional Sales Manager: Western & Eastern Cape at First Car Rental
Una Crouse
Executive Head : Sales at First Car Rental
Karen Moya
Branch Supervisor at First Car Rental
Marvin Barnes
Area Sales Manager KZN at First Car Rental

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