Initiative is a full-service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and acting on cultural data signals – Cultural Velocity – creates relevant, long-lasting consumer connections that drive business results. Part of IPG Mediabrands, the global media arm of Interpublic Group of Cos. (NYSE: IPG), Initiative employs 3,200 of the smartest and most diverse talent in the industry in over 80 countries and represents almost $16 billion in annual billings for blue-chip clients, including LEGO, Carlsberg, Dr Pepper Snapple Group, Merck and Unilever. For more information, visit

United States

Marketing & Advertising


Media Services Communications Planning Interactive Digital Market Research Consulting Sports & Entertainment Cultural Communications Client Advice Communications Design Social Mobile Partnerships Search Innovation Analytics Branding

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Clara Martello
Strategy Director at Initiative
Nathalie Winand
Senior Media Account Manager at Initiative
Peter Sevel
Managing Partner at Initiative
Lasse Sool
Head of Marketing Analytics / Member of Board at Initiative
Ekaterina Rudaeva
Junior Media Planner at Initiative
Chakriya Kaewkongnok
Digital Planner Manager at Initiative
Scott Bilbe
Senior Creative Producer (Partnerships/Innovation) at Initiative

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