Company Information

Headquarters
United States
Founded in
1975
Employees
Speciality
Media ServicesInteractiveDigitalMarket ResearchConsultingClient AdviceSocialMobilePartnershipsSearchInnovationAnalyticsBranding
Overview
Initiative is a full-service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and acting on cultural data signals – Cultural Velocity – creates relevant, long-lasting consumer connections that drive business results. Part of IPG Mediabrands, the global media arm of Interpublic Group of Cos. (NYSE: IPG), Initiative employs 3,200 of the smartest and most diverse talent in the industry in over 80 countries and represents almost $16 billion in annual billings for blue-chip clients, including LEGO, Carlsberg, Dr Pepper Snapple Group, Merck and Unilever. For more information, visit www.initiative.com.
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Employees:

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Dave Kutner

Supervisor, Communications Design

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Tamer Mahmoud

Associate, Partnerships Local

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Cassidy Flanagan

Strategy Associate


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Brendan VanDeventer

Director, Performance Acceleration