Magnit" retail chain is the leading food retailer in Russia. The mission of "Magnit" retail chain is to improve consumer welfare providing them with high-quality convenience goods at reasonable prices. The target audience of the company are customers with different income, the company is operating in four different formats: convenience store, hypermarket, "Magnit Family" store and cosmetics store. "Magnit" is the leader by the number of food stores and their geographical coverage. The company's chain of stores included 9711 stores as of December 31, 2014, of which: 8344 convenience stores, 190 hypermarkets, 97 "Magnit Family" stores and 1080 "Magnit" Cosmetic stores. "Magnit" retail chain operates in 2108 locations in Russia. The vast covering territory lies west and east from Pskov to Nizhnevartovsk, north and south from Arkhangelsk to Vladikavkaz. The majority of stores are located in Southern, North Caucasian, Central and Volga Federal Districts. There are "Magnit" stores in Northwestern, Ural and Siberian Districts. The company opens its stores both in cities and small locations. Approximately two-thirds of stores are located in towns with the population less than 500 000 people. High-performance logistics enables efficient delivery of goods to the stores network. The company has developed the distribution network of 27 distribution centres for more effective storage of goods and optimization of their transportation to the stores. It also owns the large fleet of 5938 vehicles which ensures an on-time goods delivery to all stores. "Magnit" retail chain is the leading retailer in Russia by sales. The revenue of the company for 2014 is 763 527,25 million rub. The company is also a major employer in Russia. The total number of "Magnit" employees is about 260 000 people. "Magnit" retail chain was awarded with the "Attractive employer of the year" title multiple times.