Company Information

United States
Founded in
Marketing AutomationFacebook AdvertisingGoogle AdwordsAnalyticsHubspotEmail MarketingRevenue OperationsMarketing StrategyMarketing OperationsSales OperationsSalesforceDigital MarketingSocial MediaWeb DesignWeb DevelopmentVideo ProductionContent StrategyCRMMarketing
B2B marketing is broken. Pushy lead gen models flood sales teams with terrible leads. Executives obsess over vanity metrics which encourage ineffective tactics. Biased analyst firms push outdated strategies. And stale, feature-focused creative bores prospects to death. Meanwhile, basic marketing techniques like talking to customers are completely ignored. That’s why we created Refine Labs—a progressive demand strategy and research firm focused on growth-stage B2B SaaS companies. Using results from campaigns that we actually execute, we build demand strategies and research for our clients that no other firm can offer. Not only do we stop customers from marketing like it’s 2013, but we’re also creating a content marketing model that other B2B companies can (and should) replicate. We’ve proved how a consistent organic presence has higher distribution than 99% of corporate blogs. We’ve proved that a podcast drives more pipeline than an army of SDRs. We’ve proved that strong creative and targeting beats any martech. We’ve proved that you can command Dark Social by optimizing content for how people actually buy—through communities, word of mouth, and other untrackable channels—not hiding value behind forms or buried in a blog. Most importantly, we don’t wait for customers to show “intent” to show interest. We’re there from the start. And when they’re ready to buy, it’ll be a no-brainer. Marketing has changed. The old playbook doesn’t work. You need to start doing what’s best for your brand, not what’s easiest to track. Get in touch at or listen to our CEO, Chris Walker, chat with today’s top B2B leaders on the State of Demand Gen podcast. Interested in joining our team? View our open positions at or email

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Sam Kuehnle

Director of Demand Generation

Lisa McElwain

Performance Marketing Manager

Kevin Jaquith

Director of Demand Generation

Michael Bright

Senior Copywriter