Thumbplay, Inc. is defining the mobile entertainment experience for U.S. consumers and is the nation's largest and fastest-growing provider of mobile content. Thumbplay.com features licensed music, video and games from some of the world's largest entertainment companies, including: EMI, Sony Music Entertainment, Universal Music Group, Warner Music Group and Sony Pictures Television, as well as several independent labels and artists and video game companies. The company has maintained and grown its leadership position in the industry by providing its consumers with the best possible customer experience, including live, "24/7/365" bi-lingual customer service and a commitment to delivering the largest catalog of entertainment possible. Thumbplay's "locker" service also allows users to automatically back-up and store purchased items. Headquartered in New York City, Thumbplay was founded in September 2004 by Are Traasdahl and Evan Schwartz. Investors include Bain Capital Ventures, SoftBank Capital, i-Hatch Ventures, Redwood Partners, New Enterprise Associates, Meritech, Brookside Capital Partners and Cross Creek Capital.