Abby Wolf

Principal Digital Marketing Manager at Discover Financial Services

Focus in digital marketing, with most experience in Paid Media (Search, Social, Display, and Retargeting/Remarketing) Organic Search and Content Marketing. In my most recent role I leveraged SEO best practices for content creation and implementation by publishing more than 600 unique pieces of educational content. After new content has been published I then build promotional strategies and create dashboards for analysis and deep dives into the user engagement. I particularly enjoy bridging all digital mediums together for a cohesive marketing effort. The majority of my marketing experience has been within the Financial Vertical, most recently in the Insurance and Credit Cards sectors. By focusing on this industry, I have built up a working knowledge of financial services and how to best target that audience through marketing strategies and tactics. I graduated in December of 2008 with a BA in Advertising (Marketing minor) from Marquette University and received an MBA in Organizational Leadership and Management from Lake Forest Graduate School of Management in June of 2015. I began my MBA through the Allstate Corporate Partnership Cohort where I applied classroom learnings immediately to day-to-day work experience and expanded my knowledge of the company. I enjoy roles that allow me to mix client services with optimization and analysis. I am constantly looking for opportunities to test new ideas and look forward to continuing to improve my strategic thinking and "big picture" mindset throughout my career. I am Google AdWords Qualified, Bing Ads Accredited, a Kenshoo Enterprise [Pro], and Dart Search Certified. My Experience Includes: 10+ years SEM/SEO and Retargeting Expertise 10+ years of Account Management 9+ years Marketing in Financial Vertical 5+ years Content Marketing 4+ years of Social Media Management Budget Management/Forecasting High Proficiency in the Microsoft Office Suite Strong Presentation Skills Agile Project Management