Abby Wolf

Principal Digital Marketing Manager at Discover Financial Services

Focus in digital marketing, with most experience in Paid Media (Search, Social, Display, and Retargeting/Remarketing) Organic Search and Content Marketing. In my most recent role I leveraged SEO best practices for content creation and implementation by publishing more than 600 unique pieces of educational content. After new content has been published I then build promotional strategies and create dashboards for analysis and deep dives into the user engagement. I particularly enjoy bridging all digital mediums together for a cohesive marketing effort. The majority of my marketing experience has been within the Financial Vertical, most recently in the Insurance and Credit Cards sectors. By focusing on this industry, I have built up a working knowledge of financial services and how to best target that audience through marketing strategies and tactics. I graduated in December of 2008 with a BA in Advertising (Marketing minor) from Marquette University and received an MBA in Organizational Leadership and Management from Lake Forest Graduate School of Management in June of 2015. I began my MBA through the Allstate Corporate Partnership Cohort where I applied classroom learnings immediately to day-to-day work experience and expanded my knowledge of the company. I enjoy roles that allow me to mix client services with optimization and analysis. I am constantly looking for opportunities to test new ideas and look forward to continuing to improve my strategic thinking and "big picture" mindset throughout my career. I am Google AdWords Qualified, Bing Ads Accredited, a Kenshoo Enterprise [Pro], and Dart Search Certified. My Experience Includes: 10+ years SEM/SEO and Retargeting Expertise 10+ years of Account Management 9+ years Marketing in Financial Vertical 5+ years Content Marketing 4+ years of Social Media Management Budget Management/Forecasting High Proficiency in the Microsoft Office Suite Strong Presentation Skills Agile Project Management

Contact Information

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Personal Email
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+1 84********
United States

Company Information

Founded Year
5,001 - 10,000 ( View All )
Financial ServicesCredit CardsDeposit ProductsConsumer LendingConsumer SavingsPaymentsPayment TechnologyStudent LoansPersonal LoansHome LoansHome Equity LoansDebit and Transaction Services

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View Colleagues

Michael Grzywinski
Michael Grzywinski

Senior Principal, Strategic Planning, Business Intelligence

George Leedle
George Leedle

Director of Digital Payment Technologies

Lindsey Wolski
Lindsey Wolski

Senior Manager, Digital Marketing -- Customer Acquisition

Ying Zhe
Ying Zhe


Mark Paulsen
Mark Paulsen

Mgr, Digital Marketing

Frequently Asked Questions Regarding Abby Wolf

What company does Abby Wolf work for?
Abby Wolf works for Discover Financial Services
What is Abby Wolf’s role in Discover Financial Services?

Abby Wolf's role in Discover Financial Services is Principal Digital Marketing Manager

Who are Abby Wolf’s colleagues?

Abby Wolf's colleagues are Michael Grzywinski, George Leedle, Lindsey Wolski, Ying Zhe, Mark Paulsen.