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Adrienne Hovland

Global Portfolio Leader, Post-it® Brand | Marketing and Brand Director at 3M

I love ice breaker questions. It’s one of the fastest ways to gain human insight, and the answers people give can be fascinating. Best thing you bought during quarantine? An Air Fryer… In a movie, who would play you? Jenna Elfman… Toilet paper under or over? Over!!! Those happen to be my answers, but it’s not the answers themselves that tell you how I think or what I value, but the WHY behind them. As a Marketer, I am fascinated by WHY. WHY does the life stage of a consumer matter more than generational values? WHY will consumers buy private label brands in one category, but not another? In a nutshell - WHY do consumers do what they do? And how do you take those insights and turn them into great creative that compels consumers to purchase? Marketing is both a science and an art. I love that. Over time I have come to believe that curiosity is one of the most important qualities a marketer can have. You can teach analytics and marketing frameworks, but you can’t teach someone to care about solving problems – whether for consumers, or corporations. You also can’t teach the drive to learn new things, improve existing processes, push forward – it has to be part of a Marketer’s DNA. I take this perspective to work with me day in and day out. My drive to uncover WHY allows me to step into the shoes of a customer, a sales rep, a product designer. It helps me build a dedicated internal team, build strong relationships with consumers, and build a lasting brand. I love to solve problems and tackle challenges head-on. What challenges do you have? Have you uncovered the WHY yet…? I’m always ready to connect with interesting people, who have interesting problems. Reach me at: adriennehovland@gmail.com or 651-491-9388.

Contact Information

Business Email
a*****@3m.com
Personal Email
a*****@gmail.com
Direct Phone
+1 65********
Location
Greater Minneapolis-St. Paul Area

Company Information

Company
Headquarters
Founded Year
1902
Headcount
Over 10,000 ( View All )
Specialties
InnovationCollaborationGlobal, Diverse Career Opportunities

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Frequently Asked Questions Regarding Adrienne Hovland

What company does Adrienne Hovland work for?
Adrienne Hovland works for 3M
What is Adrienne Hovland’s role in 3M?

Adrienne Hovland's role in 3M is Global Portfolio Leader, Post-it® Brand | Marketing and Brand Director

Who are Adrienne Hovland’s colleagues?

Adrienne Hovland's colleagues are Chad Reed, Alaura Krueger, Clayton Ciomperlik, Justine Fritz, Reilly Goodwin.