Adrienne Miller

Director, Media Strategy at Novus Media Inc.

Adrienne Miller is the Director, Media Strategy at Novus Media Inc. based in the world.A marketing professional and effective leader with a proven track record of developing successful relationships across multiple client verticals

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Director, Media Strategy at Novus Media Inc.

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Marketing & Advertising


Fueled by the same marketing science and geospatial analytics that made us the #1 print buyer in North America, we’ve evolved our offering to deliver customized, fully multichannel media programs, strategic planning, data and analytics services to advertisers and agencies across all major industries. We believe that WHERE people live, work and play is inextricably linked to every aspect of life -- from the teams they cheer, to how they talk, to how much they make or how long they'll live. Similarly, we use data-driven insights to predict how people are motivated by media and what they'll buy, location by location. Three key characteristics set us apart from most agencies: 1. We offer granular, localized customization. Our conviction is that since business situations and business needs differ greatly by geography, “cookie cutter” plans don’t cut it. 2. We drive traffic. At the core, we get people to take action. Our proprietary approach to ZIP code prioritization and dynamic optimization has proven to drive ROI increases quarter after quarter. 3. We deliver results, not reach. Unlike most agencies, we don’t plan nor optimize to traditional media metrics like reach. Rather, we developed MMMaxer to optimize the best media channel mix at a DMA or sub-DMA level based on modeled sales response.

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Adrienne Miller Work Experience and Education

Work Experience

Director, Media Strategy
Novus Media Inc.
Account Manager
Novus Media Inc.
Sr. Client Liason
Client Specialist, Client Coordinator
Project Manager

Education Background

Supply Chain Management

Michigan State University

Okemos High School

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Kyle Funk
Account Assistant at Novus Media INC.
Darin Aho
Account Director at Novus Media LLC
Amanda Geistfeld
Director, Local Media Investment at Novus Media Inc.
Jeffery Breckheimer
Quality Assurance Analyst at Novus Media INC.
John Bosacker
Senior Director, Business Development at Novus Media LLC
Chelsea. Hinnenkamp
Strategist AND Account Executive at Novus Media INC.
Ana Riley
Account Executive at Novus Media Inc.
Jodee Farrington
Media Accounting Coordinator at Novus Media INC.

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