Aimee Yoon

Associate Director, Corporate Strategy & Data Science at General Motors

Award winning brand strategist and business transformation executive with proven ability to innovate, impact global brand growth, improve operational executions, and maximize profitability in global companies. Worked and studied in USA, UK, France, Spain, Hong Kong, Singapore and Korea. Aimee Yoon is Head of Global Transformation at Cadillac, reporting directly to President of Global Cadillac. She is tasked with leading the brand and operational transformation efforts. She manages and drives corporate strategy and business improvement initiatives and execution. Aimee is also a leader of projects looking at new market opportunities via electrification, autonomous driving, flexible ownership, mobility-as-a-service. Aimee is a result oriented leader who specializes in developing comprehensive global brand strategy and connecting brand strategy to profitable growth. Aimee has launched implementation processes and operations at regional level, leading to holistic brand and organization transformation and brand equity increase. Aimee's work spans multiple challenger and leading global brands across industry: premium home entertainment, consumer electronics, appliances, luxury automotive, and mass automotive. Aimee’s key strengths include: brand transformation strategy, multiple brand portfolio management, Go-To-Market strategy, Qual & Quant research, target customer strategy with expertise in younger premium and female customer insights, and marketing and communications strategy. Her innovative marketing activities have earned her “2009 Innovation Award of CES,” first award of its kind for the entire industry for her redefined consumer experience initiative and also “Gold CLIO Award,” one of the world’s most recognized awards competitions for advertising, design and communications with LG Electronics where she was responsible for 360 marketing of flagship product launch as brand/project manager.