Alexian Chiavegato

Chief Sales Marketing Officer at Marfeel

Thanks to over 8 years’ experience at senior executive level, I combine expertise in both B2B and B2C marketing with a thorough understanding of marketing demand generation and reporting to stakeholders. Throughout my career, I have worked and lived in some of the world’s most fast-paced cities - Shanghai, London, Zurich, New York and now in sunny Barcelona. I have an excellent record in leading businesses to increase revenue, to generate new revenue streams and improve profitability. I’ve led small and large teams, taking pride in building them into high-performing units through mentoring and knowledge sharing. My experience covers all aspects of marketing (offline and online) including business development. My current role at Marfeel, allows me to take ownership in fully developing and implementing a sales ­integrated marketing strategy to make the B2B targeting a success. I am running all marketing sides of the business including lead generation, content marketing, PR and branding to deliver efficient marketing campaigns and drive sales and revenue. Specialties: strategic marketing Online Marketing, Social platform, Content Marketing, User-experience, Web data analysis, PR, Online customer psychology, PPC management and optimisation, Website creation and SEO optimisation, Automatic marketing tool via trigger and global online marketing campaign.