Anthony Basker

Director at Weber Shandwick

Anthony Basker is the Director at Weber Shandwick based in United Kingdom.With a career spanning over 20 years in Digital, I am a seasoned leader, marketer, developer and strategist with a proven record in Digital Development, Digital Marketing, User Experiences and User Engagement. I have a unique ability to consistently provide the inspirational leadership required to build, guide and engage multi-disciplinary teams as we pursue a rapid growth trajectory. I lead our committed team of consultants, architects, designers, developers, writers, project managers and support staff and ensure that all share a passion that digital technologies should enable organisations to do bigger and better things, more efficiently and effectively. My core competencies include: - A true talent for customer insight and the user journey – both agency customer and end user - An inquisitive nature that keeps me at the forefront of digital technologies - A comprehensive knowledge of the digital and technological landscape - The application of digital strategy within marketing communications - Inspiring multi-disciplinary teams through leadership - Delivering significant projects by managing digital production teams - Developing new business both through pitching and organic growth My career achievements include: - Delivered that Largest SharePoint 2013 365 Intranet for the Healthcare Sector - Led the winning pitch team and then delivery for the agency’s biggest ever digital client win – projects totalling £500,000 all completed in 12 months from start to finish. - Delivered an eCommerce project for a US retailer that successfully turned over a $1m a day - Led the acquisition and integration team for the successful purchase of a hosting division adding retained revenues of over £400,000 - Designed,developed and delivered in my own time fund raising software for a high profile charity that consistently produced fund raising growth by 300% each year

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Director at Weber Shandwick

Current Workplace


United States


Public Relations & Communications


Weber Shandwick is a leading global communications network that delivers next-generation solutions to brands, businesses and organizations in major markets around the world. Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry. Weber Shandwick was named to Ad Age’s Agency A-List in 2020 and Best Places to Work in 2019. Weber Shandwick was also honored as PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018, and PRovoke’s Global Agency of the Year in 2015, 2017 and 2019. The firm earned 25 Lions at the 2019 Cannes Lions International Festival of Creativity. Data-led, with earned ideas at the core, the agency deploys leading and emerging technologies to inform strategy, develop critical insights and heighten impact across sectors and specialty areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact and financial communications. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com Social Media Community Guidelines: http://bit.ly/wssocialterms

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Anthony Basker Work Experience and Education

Work Experience

Weber Shandwick
Head of Information Technology
Imperial Society of Teachers of Dancing
Digital Director
Flipside Group
Head of Web Development
Specialist Data Solutions
Managing Director
Flipside Data
Founder and Managing Director
Flipside Data
Founder and Managing Director
Flipside Digital

Education Background

Computer Science, Economics and English

Godalming Sixth Form College

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Rose Berg
Executive Vice President at Weber Shandwick
Sandra Awad
Senior Account Executive at Weber Shandwick
Ryan Cisler
Jr. Strategist, Consumer at Weber Shandwick
Meg Moore
Managing Editor at Weber Shandwick
Deanna Payson
Digital Associate at Weber Shandwick
Kent Pytlik
Senior Vice President, Technology & Development at Weber Shandwick
Melissa Obando
Senior Account Executive at Weber Shandwick

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Anthony Basker’s colleagues are Rose Berg, Sandra Awad, Ryan Cisler, Meg Moore, Sylva Sulaimanova, Deanna Payson, Kent Pytlik, Alia Mohsen, Meghan (Mumm) Graham, Melissa Obando.

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