Archana Ravindranath

Group Product Manager Hematology at Transasia Bio-Medicals Ltd.

Passionate & committed marketing and sales professional with an expertise to execute sales and marketing strategies,campaign planning ,market analysis, product design and development ,business analytics ,competitive management Highly motivated, adaptable ,positive and goal-oriented, with stellar organisation skills, sound business acumen and demonstrated professionalism, attention to detail as well as the ability to build and lead effective team Responsibilities :- Drive marketing & sales campaigns for lead generation, nurturing and qualification for direct and indirect sales, which include market trends/research/model, customer segmentation, customer journey analysis, product lifecycle Develop AOP for business segment with focus on exceeding market growth Drive sales team to achieve target of 400 Cr Lead and execute Marketing Planning & new product launch process Identify Key Opinion Leaders (KOL) and execute KOL engagement initiatives Lead and execute product portfolio strategy to achieve sustainable and profitable growth mix Lead and facilitate market research to gain insights to market opportunities & needs Identify/Recommend/Participate in local exhibitions and develop forums such as User Groups / Workshops / Seminars to drive demand Conduct VOC to assess the impact of product positioning, brand equity, customer satisfaction and marketing effectiveness. Lead digital marketing strategy development and execution. Effective P&L management to scale the business to new heights to attain leadership position Excellent cross functional collaboration skills with commercial excellence ,Sales, marketing,logistics, procurement, customer service, technical service teams Good communicator with stakeholder management skills Currently accountable for sales and marketing of Erba range of hematology , Coagulation & ESR analyzers in India. Job skills include market survey , product life cycle management , market strategy, sales & operations, new launch, devising marketing & sales strategies and campaigns, KOL management ,conducting UGM and roadshows/ webinars ,customer relationship management , training , Promotion through digital media tools , call centre , conducting CME's and scientific seminars , ,budget allocation , driving sales team for sustaining leadership status in business segment , inventory management , Implementation of digital marketing tools in business segment