Baris Yesilcicek

CTO & Co-founder at Samplico

Founded in 2016, Denebunu has more than 2,1 million members half of which visit the platform at least once a month. Some of the largest FMCG and Cosmetics companies partner with Denebunu to reach and engage hyper-targeted audiences to drive trial and gain valuable consumer insight. Denebunu connects brands with their consumers via technology and partners with more than 300 companies including Unilever, P&G,Johnson&Johnson, L’Oréal, Henkel, Estee Lauder, Nestlé etc. Denebunu digitally transforms traditional sampling from a money-loser into a data-driven marketing tool with a positive ROI exercise. Consumers provide valuable feedback which are then used as ratings & reviews on brand sites as well as e-commerce platforms, claims in advertisement copies or quotes in social media posts. & new chapter begins in UK soon...