Benjamin Trotter

VP Digital Strategy & Client Experience at Pathway Vet Alliance

Benjamin Trotter is the VP Digital Strategy & Client Experience at Pathway Vet Alliance based in United States.Focused on bringing affordable, consistent, quality veterinary care to pets who would otherwise go unseen by a veterinarian. Building a national recognized brand in the veterinary space as a nimble mover, technology driven, efficient and effective organization. Overseeing the entire THRIVE organization's marketing efforts building and managing technology integrations, online client acquisition, partner management (Petco), advertising (SEM, print, web, event), content generation (SEO), branding (collateral), POS management, and much more. Built the first of its kind successful veterinary membership program in less than 6 months having enrolled over 100,000 pets since inception in January 2019. Created all facets of technology support from billing, dunning, messaging, marketing, enrollment, digital and physical. View more at https://www.thrivevet.com/thrive-plus Lead the charge on bringing THRIVE into the mobile space with both iOS and Android applications that create seamless user experiences and over 3000 5-star unsolicited app store reviews. ---------------------- Creative and driven marketing professional who is personable, resourceful and has international experience, education, and fluency in Japanese. Over 20 years of experience within different environments around the globe acquiring adaptability, tolerance for ambiguity, and stellar communication skills. Committed to professional and personal excellence in all arenas. A master of project management, organization, and multitasking while paying attention to detail with proven consistent reliability. Dedicated to meeting and surpassing the expectations and requirements of internal and external customers.

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VP Digital Strategy & Client Experience at Pathway Vet Alliance

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United States




Pathway Vet Alliance is changing the veterinary industry for the better. We’re getting people back to doing what they love through management solutions that help veterinary professionals focus on what they’re passionate about. Our approach is simple – we collaborate with veterinarians who are looking to sell their practices and ensure their identity and vision is maintained through a customized transition plan. Join our nationwide network of general, emergency and specialist practices so you and your team can enjoy improved benefits and financial security without the burden of running a small business.

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Benjamin Trotter Work Experience and Education

Work Experience

Director of Ecommerce & Marketing
Peek Kids
Corporate Branding Manager
Sr. Web and Marketing Specialist
Storefront Social LLC
VP Digital Strategy & Client Experience
Pathway Vet Alliance

Education Background

Marketing Strategy and International Business

University of Sydney

Business Administration; concentration in Supply Chain Management

University of Tennessee, Knoxville

Language and World Business; concentration in Japanese Language

University of Tennessee, Knoxville

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Julia Conner
Director Of Operations at Pathway Vet Alliance
Derek Benavides
Sr. Technology Manager - Project|Program Manager at Pathway Vet Alliance
Drew Dixon
Chief Financial Officer at Pathway Vet Alliance

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VP Digital Strategy & Client Experience

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