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Bikash Chowdhury

VP of Marketing at InMobi

Bikash Chowdhury is the VP of Marketing at InMobi based in India.Marketing leader with expertise in high technology industry spanning Internet and mobile advertising, wireless and location technologies. Excellent track record in driving marketing across entire purchase funnel from awareness to conversion and retention using new and traditional media. - Run multiple marketing functions at InMobi including - Head of Developer Marketing, Head of Digital Marketing and Research, and Head of Marketing, Europe. - Marketer for the connected world with in-depth understanding of mobile app ecosystem for developers and brands - Built new business and entered new markets with new products globally. Transformed startups into market leading brands in their respective markets. - Built and managed distributed teams across markets (Asia Pacific and Europe) and cultures to drive business goals through sales enablement, business development and integrated marketing campaigns. - Expertise and experience in all marketing functions including go-to-market strategy formulation and execution, new market development, product marketing, marketing communication, market research and content marketing. - Deep, hands-on knowledge in digital - search (SEO and SEM), email and display, social (Twitter, LinkedIn, Facebook) and mobile marketing; marketing automation (Marketo and Pardot) including CRM, analytics (Google Analytics) and drip marketing; community building and engagement. - Entrepreneurial in business approach, having founded and funded a marketing automation startup, and been part of multiple startups. - Bring a rare combination of strategic planning and tactical execution, analytical thinking and creative problem solving for scaling businesses. - Angel investor in and advisor to multiple early-stage start ups. Specialties: Mobile app ecocsystem, Marketing strategy and execution, Digital, social media and mobile marketing, Product marketing, Marketing Communication, Market Research, New product evangelization and Content Marketing.

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Contact Information

Last Update
04/21/2021
Business Email
****@****.***
Direct Phone
********
HQ Phone
********
Company
Location
VP of Marketing at InMobi

Current Workplace

Location

Singapore

Industry

Marketing & Advertising

Description

InMobi is the world's leading Marketing Cloud, driving real connections between brands and consumers. We create new paths for brands to understand, identify, engage and acquire consumers by leveraging our exclusive access to mobile intelligence and technology platforms. As a leading technology company founded in 2007, InMobi has been recognized as a 2019 CNBC Disruptor 50 company and as Fast Company's 2018 Most Innovative Companies. For more information, visit inmobi.com. Driving Real Connections. InMobi helps brands connect with consumers in ways that matter.

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Bikash Chowdhury Work Experience and Education

Work Experience

Head Of Marketing
Intuit
Chief Marketing Officer
RoofandFloor
Global Head of Digital Marketing and Research
InMobi
Head of Developer Marketing
InMobi
Head of Marketing, Europe
InMobi
VP of Marketing
Glance
VP of Marketing
InMobi

Education Background

0

Indian Institute of Technology

MBA, General Management

Indian Institute of Management Bangalore

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View Colleagues

JR Cordray
Head of Marketing, Advertising Solutions North America at InMobi
Naveen Tewari
Founder & CEO at InMobi
Takeshi Iryo
Country Head, Japan at InMobi
Haider Jasdan
Learning and Organizational Development Manager at InMobi
Michael Balogun
Head of Sales - Performance Advertising, Europe at InMobi

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