Björn Radde

Vice President Digital Experience at T-Systems International

E-Commerce obsessed digital native, digital innovator, and influential leader who drives revenue, profit, and operational performance from a customer-centric perspective. Experienced manager with a proven track record in building digital products, digital marketing campaigns, and websites. Led extensive portal management projects, website relaunch projects, and different international projects for cross and up-selling with significant revenue and profit improvement. Able to “fly high and fly low” with both an executive-level understanding of driving a strategic plan and a detailed understanding of all types of digital marketing. Previous roles as manager and team leader for website management. Profound financial knowledge and a deep understanding of customer and technological trends. Always open-minded for innovations in the online sector and for ideas to increase online revenue. Always looking for innovation for piloting and improving digital marketing! In total over 20 years of experience in the area of digital marketing and e-commerce; and over 15 years of leadership experience. Worked for small start-ups like Okanda and large companies like T-Online International, Deutsche Telekom, T-Systems, Steigenberger Hotel Group, and Sabre. Specialties: Deep knowledge of e-commerce, digital strategy, website management, online marketing, targeting, and data-driven marketing. Experience in the digital transformation of companies and digitalization of processes. Follow me for digitial marketing content!