Brian Gibson

Head of Digital Strategy & Partnerships at Digivizer

Leading the way on digital strategy in Australia with over 20 years experience in MarTech. Expertise in content, CRM, sales funnels, Ecommerce, thought leadership, paid media, user experience, web development, web tracking, analytics, influencer marketing and social community engagement, a passionate, progressive thinker who believes in evidence-based marketing. An efficient, process-driven digital marketing professional with over eight years of hands-on experience social selling and managing high profile social media accounts. Managed teams across paid media, community management, user experience, creative and content marketing including EDMs for global technology, B2C & B2B, clients, and across industries from real estate and health through to horse racing and not-for-profit. Over 20 years’ experience in Senior Management including at a leading direct marketing communications supplier working for Australia’s top corporate clients including all the major banks and financial institutions. Formerly Digital Marketer at Football Federation Australia advising state federations and football clubs nationwide. Competent with these tools: Google Analytics, Google Ads (formerly AdWords), Google Search Console, Google Cloud, Adobe Creative Cloud, Facebook Business Manager, Twitter Ads, Google Display Network (GDN), YouTube Advertising, Wordpress, SquareSpace, W3 Total Cache Pro, Patreon, Periscope, Outbrain, Google AdSense, Tinify, Spreadshirt, CPanel, GTMetrix. And these CRM tools: Zoho / Mailchimp / Salesforce / Hubspot / Responsys / Campaign Monitor / Infusionsoft / Active Campaign. Demonstrated success record : - Developing strategies around team management - Experienced with both ad agency and social media strategies in the sports industry. - Motivating staff to peak performance levels. - Proven record of initiative and success in marketing campaign management, C-level relationship development, writing, and project management. - Engaging, branding, building and converting an online community

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Founded Year
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Data-driven marketingPaid AdvertisingVideo ProductionCommunity ManagementSocial MediaDigital MarketingDashboard reportingSocial media analyticsActionable data insightsTrigger-based leads from socialSocial CRM

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View Colleagues

Alan Smith
Alan Smith

Head of Customer Engagement

Clare Jolly
Clare Jolly

General Manager Operations

Michael Mehanna
Michael Mehanna

Community Engagement Manager

Daniel Peric
Daniel Peric

Data Scientist

Frequently Asked Questions Regarding Brian Gibson

What company does Brian Gibson work for?
Brian Gibson works for Digivizer
What is Brian Gibson’s role in Digivizer?

Brian Gibson's role in Digivizer is Head of Digital Strategy & Partnerships

Who are Brian Gibson’s colleagues?

Brian Gibson's colleagues are Alan Smith, Clare Jolly, Michael Mehanna, Daniel Peric.