Carl Loredo

Chief Marketing Officer at The Wendy's Company

Carl Loredo is the Chief Marketing Officer at The Wendy's Company based in United States.As the CMO of Wendy’s, my mission is to nurture the brand’s connection with our customers every day through marketing that’s fresh, relevant and differentiated from the rest of the industry. Working hand-in-hand with my counterparts in innovation, quality and operations, I strive to ensure that our creative always shows up in ways that are unique, different and special. That’s when we know we’re delivering a special experience that’s truly Wendy’s – and this is how we have always won over new fans and built brand loyalty with our existing customers. From the return of spicy nuggets, to our upcoming launch of Wendy’s breakfast items, I’m proud to play a part in helping the Wendy’s team engage with today’s consumers and evolve our business to meet their needs. I joined the Wendy’s Marketing Team in January of 2016 as VP of Brand Marketing, overseeing Brand Strategy and Product Development. In the summer of 2017, my responsibilities expanded to include Creative Development and Advertising, Media Buying and Social Programming for the brand. Prior to my role at Wendy’s, I served as VP of Account Service at The Marketing Arm, and also oversaw the agency’s multicultural practice with a focus on digital and shopper marketing strategy. My past experience also includes leading marketing efforts for Craftmade (NASDAQ: CRFT) as the company’s CMO, as well as numerous marketing roles at PepsiCo. I hold an MBA in Marketing from The University of Texas at Austin and a BA in Fine Arts.

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Chief Marketing Officer at The Wendy's Company

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United States




Wendy's® was founded in 1969 by Dave Thomas in Columbus, Ohio. Dave built his business on the premise, “Quality is our Recipe®,” which remains the guidepost of the Wendy’s system. Wendy’s is best known for its made-to-order square hamburgers, using fresh, never frozen beef*, freshly-prepared salads, and other signature items like chili, baked potatoes and the Frosty® dessert. The Wendy’s Company (Nasdaq: WEN) is committed to doing the right thing and making a positive difference in the lives of others. This is most visible through the Company’s support of the Dave Thomas Foundation for Adoption® and its signature Wendy’s Wonderful Kids® program, which seeks to find every child in the North American foster care system a loving, forever home. Today, Wendy’s and its franchisees employ hundreds of thousands of people across more than 6,700 restaurants worldwide with a vision of becoming the world’s most thriving and beloved restaurant brand. For details on franchising, connect with us at www.wendys.com/franchising. Visit www.wendys.com and www.squaredealblog.com for more information and connect with us on Twitter and Instagram using @wendys, and on Facebook at www.facebook.com/wendys. *Fresh beef available in the contiguous U.S., Alaska, and Canada.

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Carl Loredo Work Experience and Education

Work Experience

Vice President
Vice President
The Marketing Arm
Chief Marketing Officer
Craftmade International
Product Manager
Marketing Manager
Chief Marketing Officer
The Wendy's Company
Vice President Brand Marketing
The Wendy's Company
Vice President, Multicultural Practice Lead
The Marketing Arm
Senior Product Manager
Frito Lay

Education Background


The University of Texas at Austin - Red McCombs School of Business

Fine Arts

The University of Texas at Austin

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E.J. Wunsch
Chief Legal and Compliance Officer and Corporate Secretary at The Wendy's Company
Scott Spahn
Director, National Field Marketing at The Wendy's Company
Brian Wickham
Manager - Employee Mobility at The Wendy's Company
Tammie Morgan
Executive Administrative Assistant at The Wendy's Company
Russ Smith
Regional Development Director at The Wendy's Company
Tom Dixon
Manager Corporate Service Desk at The Wendy's Company
Tracy Grason Pmp
IT Lead Project Manager at The Wendy's Company
Sue Swisher Sauer
Franchise Market Consultant at The Wendy's Company
Jennifer Randolph Fuller
Director - Marketing & IP Counsel at The Wendy's Company

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