Charlotte Collins MSc

Senior Digital Product Manager at Emirates

Driven by a curiosity for how technology can positively influence our lives and create better experiences in how we interact with companies. An advocate of emotional intelligence led working: putting people-first isn’t just the right thing to do, it inspires respect and genuine collaboration. Work ethos is of great importance to me - the following quotes reflect and inspire how I work: - “Why is culture so important to a business? The stronger the culture, the less corporate process a company needs. When the culture is strong, you can trust everyone to do the right thing.” Brian Chesky - “Leaders who don’t listen will eventually be surrounded by people with nothing to say.” Andy Stanley - “Try not to become a person of success, rather try to become a person of value.” Albert Einstein My key experience - A strong cultural knowledge of the Gulf region– combined with global best practises from Europe and US - Proven record in delivering digital product vision and strategies that gains trust and engagement - Implementing customer-centric culture change across complex businesses, social media and mobile first - Creating data-driven business cases that enable influencing and successful business value - Delivering AI Natural language conversational technology for consumer Chatbot experience - 15+ years’ experience across a range of key industries – Airline, Telecoms, Banking and Online Retail - Key experience in delivering quantifiable business value in Post-sale digital customer service - International online and brand and e-localization experience both working in the Gulf, Europe and the US