Craig Lobo

Associate Director, Marketing at GEP Worldwide

Global marketer with 10+ years of experience in leading branding, corporate communication and digital marketing operations at multinational enterprises across the United States, Europe and Asia. Areas of Expertise: •Brand strategy, content operations, corporate communication, product marketing, public relations (PR) and online reputation management (ORM) •Content development and content marketing: Copywriting/editing, publishing, asset promotion and web management •Conceptualization and curation of intellectual capital: Product/service USPs, sales enablement assets, thought leadership, award nominations •Digital marketing: Social media listening, community management, programmatic advertising, organic/paid search, e-mail marketing, ABM campaigns, SEO, SEM, PPC, GDN, keyword research, lead generation, database marketing and sales funnel management, data-driven research and analytics •End-to-end program ownership and project management: Strategy development, tactical planning, team building, training and mentorship Strengths & Core Competencies: •Versatile team player with proven interpersonal and leadership skills •Articulate communicator, writer and presenter •Quick learner, adept at working in dynamic fast paced environments •Strategic creative thinker with a desire to explore new and innovative solutions •Strong ownership mentality with close attention to detail •Adept at making spot decisions, staying flexible and performing under pressure •Dedicated self-starter with a hunger to learn and willingness to take risks Interests & Focus Areas: •Studying target audience behavior and personas to formulate promotional strategies •Digital transformation of supply chain systems •Business application of emerging technologies – AI, IoT, Blockchain, Big Data, Digital Twin, Quantum Computing •Using data to understand buyer decision making and interpret purchase trends in global marketplaces Industry Specialization: •Business services, technology, management consulting •B2B branding, communication, market intelligence Software: •Digital Marketing & Social Media: Konnect Insights, Smarp, Sprout Social, LinkedIn/Facebook/Twitter/Glassdoor Campaign Manager, LinkedIn Elevate, Adwords •Social Advocacy: DSMN8, Sociabble •Virtual Event Broadcasting: Socialive, Streamyard •Research & Data Analysis: Google Analytics, IBM SPSS Modeler, XLMiner, SQL Server, Qualtrics •Design: Adobe InDesign, Photoshop, Illustrator •Marketing Automation: Pardot, Act-On •Database Development & Management: Salesforce, LinkedIn Sales Navigator, Hoovers •Workflow: Wrike, Trello, SharePoint

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Mumbai, Maharashtra, India

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Procurement StrategyStrategic SourcingProcurement ConsultingSupply Chain ManagementCategory ManagementSourcing SupportSpend AnalysisMarket IntelligenceContract ManagementSupplier ManagementGEP PurchaseProcess OptimizationProcurement TechnologySoftwareProcurement SoftwareProcurement

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View Colleagues

Gaurav Mantri
Gaurav Mantri

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Manish Sharma
Manish Sharma

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Eric Szeto


Frequently Asked Questions Regarding Craig Lobo

What company does Craig Lobo work for?
Craig Lobo works for GEP Worldwide
What is Craig Lobo’s role in GEP Worldwide?

Craig Lobo's role in GEP Worldwide is Associate Director, Marketing

Who are Craig Lobo’s colleagues?

Craig Lobo's colleagues are Gaurav Mantri, Manish Sharma, Eric Szeto, Mithesh Prince2® Devadiga.