Associate Director, Marketing at GEP Worldwide
Global marketer with 10+ years of experience in leading branding, corporate communication and digital marketing operations at multinational enterprises across the United States, Europe and Asia. Areas of Expertise: •Brand strategy, content operations, corporate communication, product marketing, public relations (PR) and online reputation management (ORM) •Content development and content marketing: Copywriting/editing, publishing, asset promotion and web management •Conceptualization and curation of intellectual capital: Product/service USPs, sales enablement assets, thought leadership, award nominations •Digital marketing: Social media listening, community management, programmatic advertising, organic/paid search, e-mail marketing, ABM campaigns, SEO, SEM, PPC, GDN, keyword research, lead generation, database marketing and sales funnel management, data-driven research and analytics •End-to-end program ownership and project management: Strategy development, tactical planning, team building, training and mentorship Strengths & Core Competencies: •Versatile team player with proven interpersonal and leadership skills •Articulate communicator, writer and presenter •Quick learner, adept at working in dynamic fast paced environments •Strategic creative thinker with a desire to explore new and innovative solutions •Strong ownership mentality with close attention to detail •Adept at making spot decisions, staying flexible and performing under pressure •Dedicated self-starter with a hunger to learn and willingness to take risks Interests & Focus Areas: •Studying target audience behavior and personas to formulate promotional strategies •Digital transformation of supply chain systems •Business application of emerging technologies – AI, IoT, Blockchain, Big Data, Digital Twin, Quantum Computing •Using data to understand buyer decision making and interpret purchase trends in global marketplaces Industry Specialization: •Business services, technology, management consulting •B2B branding, communication, market intelligence Software: •Digital Marketing & Social Media: Konnect Insights, Smarp, Sprout Social, LinkedIn/Facebook/Twitter/Glassdoor Campaign Manager, LinkedIn Elevate, Adwords •Social Advocacy: DSMN8, Sociabble •Virtual Event Broadcasting: Socialive, Streamyard •Research & Data Analysis: Google Analytics, IBM SPSS Modeler, XLMiner, SQL Server, Qualtrics •Design: Adobe InDesign, Photoshop, Illustrator •Marketing Automation: Pardot, Act-On •Database Development & Management: Salesforce, LinkedIn Sales Navigator, Hoovers •Workflow: Wrike, Trello, SharePoint
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