Cynthia Price

VP of Marketing at Litmus

Results-driven marketing leader with a passion for authenticity and an obsession with conversions. Proven track record building funnel-based programs through content, events, technology, advertising and digital optimization. Firm believer in creating a remarkable brand experience at every touch point. Great conversions always start with great connections. Highlights: - Led the effort to build a comprehensive content marketing program for Emma, completely transforming lead gen strategy and resulting in significant increases in conversions throughout every stage of the sales funnel. - Led a corresponding overhaul of the marketing model, nurturing framework, and operations system alongside the growth of the content marketing program and a new outbound sales effort. - Built Marketing United from idea to strategy to execution in 2015. Now in it’s third year it has grown by every metric and continues to rank as one of the best marketing conferences in the country. - Steadfast ambassador for Emma, for email marketing and for the industry at large, speaking and publishing on best practices and industry trends. - Optimized Emma’s marketing spend across all channels and alongside a shifting inbound and sales strategy, bringing cost per lead down significantly alongside revenue growth. - Led a team of 14 responsible for all aspects of marketing, communications and enablement across multiple verticals and at every stage of the customer lifecycle.

Contact Information

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Personal Email
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+1 61********
United States

Company Information

Founded Year
51 - 200 ( View All )
Email MarketingInstant Email PreviewsAdvanced Email AnalyticsMarketing ServicesEmail OptimizationDeliverabilitySpam Filter TestingEmail Marketing ROI

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View Colleagues

Meghan Simmons
Meghan Simmons

Senior Manager, People Operations

Samuel Holton
Samuel Holton

Principal Software Engineer

Greg Ruh
Greg Ruh

Head of Global Enterprise Sales

David Rostocil
David Rostocil

Senior Software Developer

Frequently Asked Questions Regarding Cynthia Price

What company does Cynthia Price work for?
Cynthia Price works for Litmus
What is Cynthia Price’s role in Litmus?

Cynthia Price's role in Litmus is VP of Marketing

Who are Cynthia Price’s colleagues?

Cynthia Price's colleagues are Meghan Simmons, Samuel Holton, Greg Ruh, David Rostocil.