VP of Marketing at Litmus
Results-driven marketing leader with a passion for authenticity and an obsession with conversions. Proven track record building funnel-based programs through content, events, technology, advertising and digital optimization. Firm believer in creating a remarkable brand experience at every touch point. Great conversions always start with great connections. Highlights: - Led the effort to build a comprehensive content marketing program for Emma, completely transforming lead gen strategy and resulting in significant increases in conversions throughout every stage of the sales funnel. - Led a corresponding overhaul of the marketing model, nurturing framework, and operations system alongside the growth of the content marketing program and a new outbound sales effort. - Built Marketing United from idea to strategy to execution in 2015. Now in it’s third year it has grown by every metric and continues to rank as one of the best marketing conferences in the country. - Steadfast ambassador for Emma, for email marketing and for the industry at large, speaking and publishing on best practices and industry trends. - Optimized Emma’s marketing spend across all channels and alongside a shifting inbound and sales strategy, bringing cost per lead down significantly alongside revenue growth. - Led a team of 14 responsible for all aspects of marketing, communications and enablement across multiple verticals and at every stage of the customer lifecycle.
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