Danae April

Director of Product Marketing at Cengage Group

Danae is an activator and achiever who leads teams through the unknown, inspiring and empowering them to obtain extraordinary results for B2C and B2B brands. She has over 15 years of experience driving double digit growth in marketing, sales, and technology products in leadership roles. A strong communicator, she is dedicated to building long lasting relationships across organizations and with clients. Danae excels at anticipating the threat, taking risks, and learning from her successes and failures--never repeating what doesn't work. She is a driver who thrives in fast-paced and start-up environments with a proven ability to create and manage high performing teams, ideate and lead brand and creative strategy, and tell stories through integrated marketing campaigns that delight customers and surpass business goals. She'll settle for nothing less than "BRAVO" when she and her teams are finished. Clifton Strengths: Achiever, Arranger, Significance, Positivity, Responsibility Specialties: Marketing strategy & execution – Digital Marketing – Customer Acquisition and Retention – People Management – Brand Management – Project Management – SaaS – Integrated Marketing Campaigns – B2B and B2C Marketing – Story telling – Customer Journey – Conversion Rate Optimization – Marketing Analytics – ROI – KPIs – PR – Promotional Marketing – Email Marketing – AB Testing – Cross-functional & Team Collaboration – CRM – Business Development – Account Management – Product Marketing – Marketing Planning – Value Proposition & Message development – Marketing Communications – Content Strategy – Strategic Partnerships – Social Media – SEO – Lifecycle Programs – Marketing Testing – Budgeting – Multi-Channel Marketing – Event Marketing – Tradeshows – Critical Incident Recovery - Market Research & Insights – Voice of the Customer – Growth Marketing