Daniel Heale

Global CEO & President at Way To Blue

An award winning marketer, with 15+ years experience in strategic, creative and senior leadership roles in the media, film and entertainment industries. I am inspired by people who want to collaborate on original ideas and find more effective ways of communicating through innovative strategy, new platforms and outstanding creative work. Strong track record of growing and leading successful businesses at Board / C-Suite level, with experience at agencies, in-house / client side and with media owners. Over the past few years, I have developed successful and fully integrated global marketing strategies and campaigns for clients including 20th Century Fox, Sony Pictures, IMAX, Disney, NBC Universal, Focus Features, Xbox, Vue Cinemas and Amazon. Some recent highlights include Theatrical marketing campaigns for 'Love, Simon' (20th Century Fox), 'Wonder' (Lionsgate), 'Black Panther' (Disney / IMAX), 'Ready Player One' (Warner Bros / IMAX) and 'Animating Life' (LAIKA exhibition at the Portland Art Museum). Extensive experience in research, strategy, brand development, creative ideation, P&L management, advertising, digital marketing, social media, branded content production, product development and innovation, managing multi million dollar marketing budgets and delivering return on investment. Effective leadership and team development skills including reorganizing, leading and inspiring large marketing functions.