Dathesh Rao

Head-Brand Marketing, Advertising & Media - IBM-APAC,MEA at IBM Global Services

- Twenty-five plus years in the arena… one could conjure up the essence of that phrase to describe the time I have spent in Strategic Marketing, Brand Marketing and Media functions, being molded into a well-rounded, intuitive and a true Marketing professional. Having handled diverse and dynamic markets across Asia Pacific, ASEAN,Latam and MEA regions, I've nurtured the "always on" attitude to lend and bring in my vast experience across the legacy & new age technology companies, that are visionary and nurture a hunger for growth and success. - Co-founded LeanonMe, one of India's first mobile enabled Counselling and Psychotherapy service Core competencies: • Marketing & Brand Full-funnel Marketing,Consumer Marketing, Marketing Strategy & Management, Go to Market Strategies, Product marketing, Brand Management, Advertising Strategy & Management, Consumer Behavior & Understanding, Market Entry Strategies, Recruitment Branding and Communication • Media Data driven Media Strategy and Planning – Traditional and Digital, Social Media Platforms, Search, Performance Media, Marketing Automation and Audience generation Categories handled: IT, Dairy, Lifestyle, Durables, FMCG, Office Equipment, Education and Services Soft skills: Mentoring, Team building and management