Deborah Kilpatrick

VP Marketing - Co-Founder at SourceKnowledge

Deborah Kilpatrick is the co-founder and VP of Marketing at SourceKnowledge. SourceKnowledge helps e-commerce brands ignite sales by advertising their products on premium digital channels. The company uses proprietary algorithms and machine learning software to traffic campaigns, with the resulting data made transparent and available to its customers through online analytics and order ID reporting. Because of this data driven audience segmentation process, SourceKnowledge can target and constantly refine the most effective ad delivery for its customers. Founded in 2009, SourceKnowledge is headquartered in Montreal with offices in Toronto, Vancouver and Los Angeles and clients around the world. Deloitte ranked SourceKnowledge as one of the fastest growing companies in the North America Technology Fast 500 in 2014 and 2015. Having worked in digital advertising for more than 17 years, Kilpatrick is an ardent supporter of the open web, and co-founded SourceKnowledge after running her own successful SEO and SEM consulting business, dSide Marketing. Prior to independently running her own company, Kilpatrick worked at one of the first search engines on the web, Mamma.com. As the Product Marketing Manager, she managed the company's brand and product strategy as well as product marketing for its paid search advertising program.