Erin Cavanaugh

Marketing Director at Altova

Strategic marketing professional and copywriter with over 15 years of experience creating, managing, and analyzing traditional and cutting-edge campaigns including direct, digital, social, and content marketing for market-leading technology firms. My passion is copy writing, whether marketing or technical content, and I've combined that with experience in content marketing, print and online advertising, social marketing, SEO, SEM, and PPC advertising. As Marketing Director I have been privileged to manage a team of talented marcom, PR, and product management professionals as both team lead and content contributor to deliver innovative marketing campaigns for increasing market penetration and nurturing customer relationships.