George Yu

CEO / Founder at Variable, Inc.

Dr. George Yu is the founder and CEO of Variable, Inc and an entrepreneur with a passion for sensing technologies. Born in Wuhan, China to parents who are both scientists. At the age of 11, he moved to Houston, Texas with his parents. In 2008, upon graduating from Georgia Tech with a Ph.D. in Electrical Engineering, he worked with NASA Ames to develop the smartphone based toxic gas sensors for the Dept. of Homeland Security. In 2012, he founded his company, Variable, Inc, and created the NODE Bluetooth sensor platform allowing interchangeable sensor modules to work wirelessly with smartphones. In 2012 when his first daughter was born, he discovered the difficulty in choosing a color for her room and decided to make digital color matching technology available to all. He created the NODE Chroma color sensing technology to accurately measure the color of paint, plastics, and textiles. After several years of development, the technology matured to the next generation of color matching technology called Color Muse. Color Muse is revolutionizing the world by bringing an accurate, low-cost solution an to color communication for brands, designers, and consumers. With a strong belief in integrated approach to product development, he built Variable to be a vertically integrated connected sensors company with engineering, software, and manufacturing. Since 2012, Variable has built and shipped thousands of products and created numerous sensor driven apps for enterprise applications.