Halph Silva

Diretor de Mídia at BETC HAVAS

I am a hybrid professional with 18 years of experience in media management, purchasing and negotiation. My professional background is mainly from the top ranked Brazilian advertising agencies such as Publicis Group (Publicis), ABC Group (África), IPG Group (Mullen Lowe Brasil) and Artplan (current), and I have experience at the client side too, at Cacau Show, a Brazilian chocolate brand. It’s a retail company, with more than 2.100 franchise stores. I am highly committed, results oriented and large professional experience. Leading in Negotiation and optimization process and great relationship with the media market and the main vendors. Knowledge of several market segments: beauty, food and beverage, , auto and motorcycle, HPC, pharma, gym, Government, optical sector and retail. In summary, my latest work were: Artplan January 2018-Current: Media Director Responsible for a strategic media accounts for a five clients groups: Melitta do Brasil, Gruppo Campari, Óticas Carol, Grupo CRM and Betânia Lácteos. Cacau Show June 2017–December 2017: Communication a Relationship Manager Responsible for internal and external communication of the company, divided in 3 areas: 1- Advertising: Day by day with advertising partner agencies. Approval of media and plans. 2- Events: Management of all company events, internal, external and relationship. 3- PR: Active presence in approval and creation of clippings, releases and actions with the press. Mullen Lowe Brasil January 2008–May 2017: Media Supervisor and Media Management for Unilever brands, like: Rexona, AXE, Kibon, TRESemmé, CLEAR, Close Up, Knorr, OMO, CIF, VIM and Pure it. January 2016–May 2017: Media Director Clients: Grupo 3 Corações, Boehringer-Ingelheim/Sanofi, Grupo Bio Ritmo, Akzo Nobel, TSE-Tribunal Superior Eleitoral, Casa & Vídeo Stores, Petrobrás/BR Distribuidora, CFA Society Institute, Harley-Davidson, Shop Eldorado (SP), Fini, Editora Abril

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São Paulo, São Paulo, Brazil

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View Colleagues

Daniel Oliveira
Daniel Oliveira

Channels and Engagement Manager

Rodrigo Casanovas
Rodrigo Casanovas

Senior Copywriter

Alexandre Peinado Lopez
Alexandre Peinado Lopez

Gerente de Canais e Engajamento

Andressa Lechugo Del Lama
Andressa Lechugo Del Lama

Senior Media Manager

Frequently Asked Questions Regarding Halph Silva

What company does Halph Silva work for?
Halph Silva works for BETC São Paulo
What is Halph Silva’s role in BETC São Paulo?

Halph Silva's role in BETC São Paulo is Diretor de Mídia

Who are Halph Silva’s colleagues?

Halph Silva's colleagues are Daniel Oliveira, Rodrigo Casanovas, Alexandre Peinado Lopez, Andressa Lechugo Del Lama, Martim Batista.