Heather Hallenbeck

Market & Competitive Intelligence Director at Genesys

Customer-centric passionate leader with proven ability to envision, lead and grow innovative businesses. Possesses a world class background in Competitive Intelligence, Strategic Planning, Product Marketing, and Consumer Insights. Skilled at generating salient insights from competitive intelligence, consumer insights, industry trends, and business strategies to synthesize into actionable business initiatives. Leads with an empowering and contagious spirit with a balanced approach of assertiveness, collaboration and decisiveness that drives team and individual performance. Demonstrates the unique combination of big picture vision with pragmatic planning required to develop as well as to implement strategic plans for growth. Skill Highlights: Competitive Intelligence: Competitive Strategy, Briefs & Competitive Analysis, Structured Analytic Techniques, Scenario Planning & War Gaming, Market Performance/Analytics, Consumer Research & Insights Strategic Planning: Business Strategy, Innovation/New Product Ideation, 5-year Strategic Growth Planning, Category Management, Value Proposition and Positioning Product Marketing: Product Launch & Go-to-Market Planning, Product Requirements Definition, Stage Gate Process Management, Marketing Communications, Team building and Mentoring

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United States

Company Information

Founded Year
1,001 - 5,000 ( View All )
Contact Center ModernizationGenesys CloudSelf ServiceContinuous Workforce OptimizationEnterprise Workload ManagementCall Center SoftwareProactive Customer CommunicationsCloud Contact CenterCustomer Experience SoftwareCustomer Engagement SoftwareGenesys Cloud CXContact Center as a ServiceCustomer Self-ServiceWorkforce Engagement ManagementWorkforce PlanningEnterprise Call CenterOutbound Call Center ServicesDigital Customer EngagementConversational AIChatbotsAutomated RoutingWeb MessagingSMS MessagingIVR Self-Service

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View Colleagues

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Frequently Asked Questions Regarding Heather Hallenbeck

What company does Heather Hallenbeck work for?
Heather Hallenbeck works for Genesys
What is Heather Hallenbeck’s role in Genesys?

Heather Hallenbeck's role in Genesys is Market & Competitive Intelligence Director

Who are Heather Hallenbeck’s colleagues?

Heather Hallenbeck's colleagues are Alex Ball, Joshua Rucker, Shannon Dallenbach, Stephen Coney, Vasumathi Govindaraj.