Issa Sawabini

Partner at Fuse

Issa is widely considered one of the foremost marketing experts in youth culture, action and outdoor sports and marketing to millennials and Gen Z. At Fuse he oversees all client service areas and specializes in the development and execution of clients' targeted marketing strategies. In addition he supervises Fuse design and digital services working to guide brands in the credible development of youth-focused creative, content and social media outreach. Over the past twenty years he has worked to develop successful youth marketing strategies for over 100 brands including Mountain Dew, Nike, Gatorade, Converse, Amazon, Kraft, Harley-Davidson, Tik Tok, Puma, Burton Snowboards, Zip Car, Champs Sports and MasterCraft. In 2009, Issa was named to Sports Business Journal’s 40 Under 40 List, honoring the 40 most influential executives in sports under 40 years old. Fuse honors and awards include Clio Awards, being named one of Sports Business Journal’s Top 20 Sports Marketing Agencies, one of Event Marketer’s Top 100 Event Agencies and a nomination for a Sports Emmy. Fuse has also been honored with Event Marketer Magazine’s Grand Ex Award recognizing The Best Event Activation of the year. Fuse has also been named one of the Top 50 places to work in the country by Outside magazine. Due to his youth culture and marketing experience, Issa is frequently sought out by media for youth oriented marketing stories including outlets such as the Wall Street Journal, National Public Radio, Forbes, Vice, Sports Business Journal, PR Week and Ad Age. He is a regular speaker at industry conferences and events including the OR Snowsports Tradeshow, Hashtag Sports Conference, Crankworx, Promo Live and The Sports Summit. Issa's professional experience is directly related to his personal passion. His sports interests include snowboarding, wakeboarding, surfing and mountain biking.