Vice President AND General Manager, Australia at Carnival Cruise Line
As VP and General Manager, Australia for the world’s largest cruise line, Carnival Cruise Line, Jennifer Vandekreeke led the successful introduction and sustained growth of the brand in the Australasian market, drawing on her strong marketing knowledge and passion for exceptional customer experience. Jennifer’s key driving principle is to develop and maintain a compelling and differentiating brand positioning rooted in a product truth that is communicated at every touchpoint. This strategy delivered unprecedented growth for the brand in Australia, with Carnival growing from zero to one million guests in just seven years in operation. As further proof of the business' strength in the Australian market, Carnival Splendor - the newest and largest ship homeported year round in Australia - arrived through the Heads in December of 2019. Key Capabilities: • Building customer focused businesses through clearly aligned customer experience management. • Strategic planning acumen from brand positioning and commercial execution to long term business planning with expertise in balancing customer satisfaction, team engagement and financial results. • Results orientated, inspirational leader that drives engagement through well-defined direction, empowering team members and driving accountability at every level. • Successfully managing complex P+Ls including budgeting and forecasting.
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