Joe Doran

Senior Vice President, Digital + Loyalty at Capillary North America

Persuade’s mission is to help you create meaningful experiences across your organization that drive positive business results. We are a loyalty agency that collaborates with you to find modern, impactful, and measurable solutions to connect with your customers. Our core offerings evolved into a full-service customer experience agency in 2019 with a hand-picked digital dream-team of Creative and Experience Designers, Technology, and Data experts. This group of high-performing pros is well versed across industries and adept in navigating the complexities of big brands for significant loyalty, digital, or analytics investments. Our services: Loyalty - Program Strategy - Program Experience Design + Creative - Proprietary Loyalty Platform Software - Enterprise Integration + Development Digital - Digital + Creative Strategy - Experience Design - Custom Software Development - Quality Assurance Analytics - Database Development + Management - Analysis + Reporting - Segmentation (Modeling + Targeting) - Predictive + Prescriptive Analytics - Data Visualization + Storytelling It’s not just about lift... And it’s not just about “loyalty.” Yes, we have a powerful loyalty platform based on 30 years of experience. This platform does not stand by itself. It is a component to the way we build data strategies and custom digital experiences. Credibility and results require more. Whenever and for whoever is engaging with your brand must perceive your brand’s “ethos” - your values. We have to move the needle, but we need to change behavior in a way that aligns with what your brand cares about.