Karen Hopper

Senior Data Strategist at M+R

As the Senior Data Strategist at M+R, I have the privilege of leading our testing team, overseeing website, email, and ad testing strategy, implementation, and reporting for more than 25 nonprofit clients. But I wasn't always on the data side of things - I started in client services, earning my stripes managing email marketing, drafting creative briefs, implementing social media advertising, and building SMS programs for some of the world's largest and most successful nonprofits. When I'm not working on client projects, I'm geeking out about content marketing, SEO, and learning as much as I can about the great big (exciting!) world of digital marketing. I'm looking for opportunities that would allow me to stretch my wings and lead strategy for a digital marketing team - putting my strategy chops to work alongside my analytics chops and showing immediate ROI.