Director, Web Content Strategy at Cloudera
A B2B technology and business content veteran, with 20 years of progressively senior roles in digital marketing, web content strategy, content marketing, demand generation, thought leadership, journalism, editorial management, search engine optimization (SEO), brand publishing, community management, and influencer marketing. A versatile and creative storyteller, thanks to detours from B2B into positions creating content for enthusiast constituencies as diverse as knitting hipsters, NASCAR dads, and Audi aficionados. A data-driven marketer, well-versed in KPIs and analytics platforms, yet fluent in the old-school practicalities of budgets, deadlines, editorial calendars, and systematic processes. An advocate of integrating differing content types into your arsenal to engage customers both by persona and across the lifecycle. Experience mapping content to customer journey and persona honed at digital agencies, in purely editorial positions, and in marketing capacities at companies varying in size from early-stage start-ups to $1B+ corporations. A skilled cross-functional collaborator and content evangelist, with proven ability at creating value from chaos by building consensus, articulating the importance of content in building brand awareness and changing market perceptions, and communicating best practices and processes.
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