Katie Smith

Strategist | Owner at Smith Social

WHAT I DO: I help B2B companies and the service industry get social media results, track their return on investment, and bring in new business leads by providing a more strategic approach to their social media management. HOW I DO IT: For more than 10 years, I have been working with companies from a variety of industries to successfully implement and track their social media strategies. From businesses just giving social media a try to being an essential component of their marketing department, my custom social media strategies have lead to increased awareness, increased engagement, and increased business. My custom social media strategy is key to the success of a business' social media. Each strategy includes research surrounding industry influencers, competitors, trends, hashtags, and more. The strategy outlines the social media objectives and how they will be achieved, as well as content types, messaging and key performance indicators. WHY IT WORKS: Establishing a strategy upfront takes all the guesswork out of social media. It takes a business from posting sporadically to posting regular, strategic campaigns that are planned out in advance. Giving you and your team peace of mind. WHAT OTHERS SAY: "Katie Smith is the best social media strategist I know. She takes the time to first understand a client’s brand and then she maps out a strategy designed to work for them. Katie possesses a rare combination of smart, strategic thinking and creative content execution, which means she doesn’t just deliver engaging content—she does it with an eye for ROI..." - Dawn Pick Benson, CEO of GlobeStory