Kevin Cordray

Founding Partner at Response Genius LLC

Kevin Cordray is the Founding Partner at Response Genius LLC based in United States.Holding dual citizenship (US & UK) residing in the DFW area. Significant contribution to the Direct Marketing Industry in the UK and US since 1986 and currently on the Board of the UK Telephone Preference Service (TPS -- equivalent to the US National Do Not Call Registry,) am a former Chair of the DMA US Ethics Operating Committee and a former Board Member of the DMA UK. Partner in ResponseGenius LLC, providing cloud-based white/private label solutions in email, digital messaging, consulting and contact handling for a variety of agency, consumer goods, publishing and database/direct marketing clients worldwide. Also providing proven consultancy to US and UK clients in Business Process Optimization, Database/Digital Direct Marketing, Customer Journey/Service Design and M&A Services. Founder of SweetMusic Marketing, Management and Communications -- a boutique consulting agency. SweetMusic is registered on UK Government Procurement Portals and provides consultancy to a variety of public and private organizations. SweetMusic's work has directly benefited millions of UK consumers since 2005 through TPS involvement, and in delivering over 25 projects as a white labelled consultancy for over 12 different UK Central Government entities -- saving taxpayers millions of pounds. SweetMusic services are now delivered through ResponseGenius Consultancy. Accomplished Executive Coach, managing National and International consulting engagements including select Mergers & Acquisitions work. Outstanding track record of sustainable/improved efficiency, productivity and double-digit profit performance year on year for organizations led or consulted since 1986. Specialties: Brand Management; Contact Centre Strategy/Process Management; Customer Journey Strategy Development/Management; Direct/Database Marketing; Executive Coaching; Business Development; Interim Management; Mergers&Acquistions

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Founding Partner at Response Genius LLC

Current Workplace


United States


Information Technology & Services


ResponseGenius is a digital agency providing email campaign management through a best-in-class technology platform offering commercial models from SaaS to full service agency engagements. Founded in 2010, the partners are all professionals with extensive database and direct marketing expertise. This experience, married with our powerful, feature rich technology, allows ResponseGenius to help clients establish a powerful presence in the digital space and engender engagement resulting in improved response and financial results. ResponseGenius also offers compliant email acquisition prospect lists services through eListGenius.

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Kevin Cordray Work Experience and Education

Work Experience

Business Development
neteffekt Ltd
Managing Director
Sr Marketing Services Director (Acting COO)
Specialists Marketing Services, Inc.
Director, Consumer Direct
Time Inc. UK
Director, List Marketing
Meredith Corporation
Founding Partner
Response Genius LLC
Sr Marketing Services Director (Acting COO)
Specialists Marketing Services

Education Background


Northwest Missouri State University


Oak Park Senior High School

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