seo-company

Klaas Hommez

Head Of Analytics, Initiative Media at Interpublic Group (IPG)

Klaas Hommez is a consumer insights, marketing analytics and data strategy leader with extensive global experience in research, measurement management and innovation, accumulated over 25 years in various hubs around the world. He has a track record in delivering senior stakeholders with predictive analytics and actionable recommendations based on integrating 1st party customer data with 3rd party consumer attributes/propensities (behavioral and attitudinal) sourced from martech, adtech and research partners as well as from primary survey research. He is an executive with solid business development, P&L and team management expertise, who also built partnerships with VC’s, incubators and start-ups to leverage new technology and measurement ideas while securing funding and innovation grants. • Consumer insights and strategy • Target audience development and activation • Identity management solutions and clean room data matching • Single source analytics with deterministic matching via persistent profiles • Cross-media brand impact and sales lift (mix models and single source) measurement • Attribution modelling based on complete, person-based ID graphs across devices • GDPR-compliant data strategy & monetization • Copy-testing and neuroscience • Brand and ad tracking • Custom primary research

Contact Information

Personal Email
k*****@hotmail.com
Direct Phone
+1 64********
Location
Los Angeles, California

Company Information

Headquarters
Founded Year
1902
Headcount
Over 10,000 ( View All )
Specialties
AdvertisingMarketingPublic Relations

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Frequently Asked Questions Regarding Klaas Hommez

What company does Klaas Hommez work for?
Klaas Hommez works for Interpublic Group (IPG)
What is Klaas Hommez’s role in Interpublic Group (IPG)?

Klaas Hommez's role in Interpublic Group (IPG) is Head Of Analytics, Initiative Media

Who are Klaas Hommez’s colleagues?

Klaas Hommez's colleagues are John Cunningham, Bakul S., Ellen Johnson, Victoria Catanese, Sigmund Rudnicki.