Klaas Hommez

Head Of Analytics, Initiative Media at Interpublic Group (IPG)

Klaas Hommez is a consumer insights, marketing analytics and data strategy leader with extensive global experience in research, measurement management and innovation, accumulated over 25 years in various hubs around the world. He has a track record in delivering senior stakeholders with predictive analytics and actionable recommendations based on integrating 1st party customer data with 3rd party consumer attributes/propensities (behavioral and attitudinal) sourced from martech, adtech and research partners as well as from primary survey research. He is an executive with solid business development, P&L and team management expertise, who also built partnerships with VC’s, incubators and start-ups to leverage new technology and measurement ideas while securing funding and innovation grants. • Consumer insights and strategy • Target audience development and activation • Identity management solutions and clean room data matching • Single source analytics with deterministic matching via persistent profiles • Cross-media brand impact and sales lift (mix models and single source) measurement • Attribution modelling based on complete, person-based ID graphs across devices • GDPR-compliant data strategy & monetization • Copy-testing and neuroscience • Brand and ad tracking • Custom primary research

Contact Information

Personal Email
Direct Phone
+1 64********
Los Angeles, California

Company Information

Founded Year
Over 10,000 ( View All )
AdvertisingMarketingPublic Relations

Similar Profiles

Profiles With a Similar Industry
Kate Marriage

Senior Global Experiential Marketing Manager - Music

Mike Teasdale

Founder and Planning Director

Bo Steed

Director Of Business Development

Bruna Maggion

Head of Marketing, Latin America

Mohammad Lafi

Paid Search Analyst

Other People Whose First Name Is Klaas
Klaas Folkerts

Strategisch adviseur

Klaas Kummeling

International Sales Manager Middle East & Africa

Klaas Max

Research Associate

Klaas Nicolai

EMEA Snr Supply Chain Director

Other People Whose Last Name Is Hommez
Pieter Hommez

R&D Product research Procter & Gamble

Dries Hommez

M&A & Private Equity partner

Mark Hommez

Live Animal Compliance Manager

Brecht Hommez

R AND D Funding Expert

Bart Hommez

Business Development Manager

Start with AroundDeal For Free!

Instant access. Cancel anytime

Sign Up to View Klaas Hommez’s Contact Info

Instant access. Cancel anytime

View Colleagues

John Cunningham
John Cunningham

SAP Senior Specialist

Bakul S.
Bakul S.

Global Data Conversion Manager

Ellen Johnson
Ellen Johnson

Executive Vice President and Chief Financial Officer

Victoria Catanese
Victoria Catanese

Associate, Strategy & Communications

Sigmund Rudnicki
Sigmund Rudnicki

Program Manager - Application Architecture

Frequently Asked Questions Regarding Klaas Hommez

What company does Klaas Hommez work for?
Klaas Hommez works for Interpublic Group (IPG)
What is Klaas Hommez’s role in Interpublic Group (IPG)?

Klaas Hommez's role in Interpublic Group (IPG) is Head Of Analytics, Initiative Media

Who are Klaas Hommez’s colleagues?

Klaas Hommez's colleagues are John Cunningham, Bakul S., Ellen Johnson, Victoria Catanese, Sigmund Rudnicki.