Lars Christensen

Vice President Marketing - Demand Generation at Snowflake

Seasoned B2B marketer with over 18 years experience in direct marketing for leading software companies. Proven track record of developing integrated demand generation campaigns, cross functional marketing growth hacks that produce robust sales results. Highly competent strategic thinker, while maintaining a keen eye for detail. Specialties: Lead Generation, Demand Generation, Account-based marketing (ABM), Integrated Marketing Programs, Campaign Management, Direct Marketing, Field Marketing, SDR / BDR team management, Lead Tracking, Testing, ROI Analysis, Metrics, Sales and Marketing Operations, Marketing Systems, SFA, CRM, Management, Budgeting, Events, Seminars, Web Seminars, Trade Shows, Customer Marketing, Customer Lifecyle Management, International rollout SaaS, Enterprise Software. Systems: Marketo, Eloqua, DemandBase and Salesforce.com, Engagio :: International campaign rollout