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Lauren Teixeira

Senior Digital Marketing Manager at Highspot

As I continue to grow in my marketing career by increasing my responsibilities; I am eager to learn by raising the bar of my goals on a regular basis. I currently create and manage all of our paid marketing programs while focusing on creating fully integrated marketing programs strategy leveraging ABM tools. At my current company, Highspot, I own and manage all of our digital marketing efforts, which include paid advertising, increasing website engagement with different tools, and creating and implementing our account-based marketing strategy. Before Highspot, at Braze, I started managing all of our marketing software and technology focusing on streamlining our data and tracking, launching scalable nurtures, and building out lifecycle campaigns to increase pipeline for both prospective customers and customers. After a year, I was promoted to a Senior Manager role to manage all lifecycle programs with my data-driven team. We focused on building lifecycle frameworks and executing programs to increase engagement with our customers and prospects. Our main goal was to create scalable ABM programs that focused on one to many, one to few, and one to one across all different channels and platforms: email, advertising, website personalization, events, direct mailers, and social. In my previous role at Kinetic Social, I implemented marketing automation, Pardot, to improve data management, align sales and marketing, and nurture prospects throughout the whole buying cycle from awareness, consideration, decision, and usage. At Nexmo, I focused on digital marketing to help increase global brand awareness and integration of our API to provide an innovative way for customers to communicate with their users. At Quantitative Medical Systems (QMS), I was responsible for marketing, sales, and business development. When QMS was acquired by Constellation Software, my responsibilities expanded to assist our sister companies. On my free time, I love to do outdoor activities, such as hiking, and I participate in an intramural soccer team. I also love to travel and have recently returned from a 6 month tour, visiting 18 countries.

Contact Information

Personal Email
l*****@yahoo.com
Direct Phone
+1 64********
Location
United States

Company Information

Company
Headquarters
Founded Year
2012
Specialties
Sales EnablementSales EngagementSales PlaybooksSales Enablement AnalyticsBuyer EngagementAsset ManagementContent ManagementOnline PresentationsContent MarketingSales CoachingSales TrainingSales ReadinessAdvanced AnalyticsSemantic SearchSales Communication

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View Colleagues

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Thomas Hellweg

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Frequently Asked Questions Regarding Lauren Teixeira

What company does Lauren Teixeira work for?
Lauren Teixeira works for Highspot
What is Lauren Teixeira’s role in Highspot?

Lauren Teixeira's role in Highspot is Senior Digital Marketing Manager

Who are Lauren Teixeira’s colleagues?

Lauren Teixeira's colleagues are Thomas Hellweg, Haley Katsman, Chris Larson, Steve Millet, Beth Morrell.