Linda Miller Miller Seder

Principal Owner at Innovative Promotional Concepts

Many of today’s marketing and HR professionals are overwhelmed when it comes to planning and implementing promotional marketing initiatives. In addition to Planning Events & Meetings| New Product or Service Initiatives | Recruitment | On-Boarding |Training | Client & Employee Recognition, they have deadlines, a limited budget, and need to be sure that every dollar spent brings results. We’ve heard statements like these: “there are just so many choices of items and companies to buy from” | “we don’t know if we should buy on-line or work with a specific company” | “how does someone know what type of item to suggest if they don’t know our business?” "we haven't had good luck with promotional products" | “we have a budget that we need to stay within" | “I’m so busy, it seems easier to just go on-line and place an order”... At the very first networking event I attended in January 2010, the marketing person for the Biotech company sponsoring the event said “I don’t believe that promotional products work, it has been a waste of our money”. I considered walking away but quickly realized that this might be a common objective and I saw it as a challenge. We continued our discussion and this Biotech Company became my very first client. Innovative Promotional Concepts can help you with your challenges allowing you to focus on the day to day operations of your company. We take the time to do a discovery and ask the right questions before offering a solution. Think of it this way, does a doctor give a diagnosis before doing an evaluation? The diagnostics must come first! Does your on line company or current distributor ask you the right questions? We want to understand your marketing challenges, who is your target market – the demographics, who is your competition and what are your differentiating factors. We continue with asking about your objectives, timeline and budget. This gives us the foundation to provide promotional marketing concepts that are engaging, memorable, reach your target market, and bring results beyond your expetations. This might be a branded promotional product or apparel, and it might be integrated into a dimensional marketing piece that has a theme, creative copy, and custom packaging that will resonate with your audience. As a promotional product/brand marketing company, our goal is to get you the greatest return on your investment in an engaging and memorable way and differentiate you from your competition. Want to learn more? Let's Talk! Give us a call at 617-923-4454 or email Linda@ipcpromos.com.