Business Architect & Growth Hacker at POWERFUL IMPACT
Business Architect and Full-Stack, Growth Hacker with over 20 years of experience in designing, developing and implementing complex data-driven, ROI-focused growth campaigns. Organic "early adopter" with an intense intellectual curiosity for what’s “next”. Proven track record of designing, managing and executing successful campaigns. Strong focus on account-based, B2B solutions. Adjunct Instructor at New York University (NYU) for the last 7 years. Skills and interests include full-funnel engineering and development, growth hacking, customer journey psychology, demand generation, paid media, marketing automation, conversion rate optimization (CRO), account-based marketing (ABM), product development, UX/UI, content development, brand messaging, analytics, customer relationship management (CRM), video, and digital storytelling. Broad knowledge of strategy, research, operations, development, product, and emerging technologies. Other skills include: Marketing Strategy Lead Generation Acquisition Marketing Digital Marketing Strategy Entrepreneurship Conversion Rate Optimization (CRO) Customer Relationship Management Content Strategy Content Development Marketing Automation Account-Based Marketing (ABM) Marketing Operations Growth Hacking Email Marketing Search Marketing Content Marketing Video Marketing Social Media Marketing Social Engagement, Listening and Amplification Search Engine Optimization Traditional Marketing Lead Generation Brand Management Web Development Marketing Funnels CRM Marketing Database Marketing Mobile Marketing and Mobile Application Development Integrated Digital Experiential Marketing Event Marketing Growth Hacking Media Buying Media Planning Customer Acquisition Loyalty Management
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