Marianna Kalisova

Director Of Marketing Operations at Lionbridge

Proven global program management, digital marketing, business planning and management, marketing operations excellence and a passion for understanding and advocating customer interest. •Responsible for global consumer marketing integrated strategies from start to finish designed to acquire new users, increase revenue, brand perception, customer’s base, user’s engagement and loyalty, cross- sell opportunities that creates value for costumer’s, partners and shareholders [Skype, Outlook.com, OneDrive, Office 365, Microsoft Cloud and Enterprise, Bing Advertising, Surface..] •Experienced in global digital marketing, on-line services and communication services for different target audience’s trough different channels by using most effective marketing media mix optimized for maximum audience reach. •Skilled in business planning including profit & loss analyses, onshore and offshore resource design and capacity planning based on business requirements. •Responsible for product performance analyses– market share (value and volume), revenue, competition, business growth opportunity, price model optimization. • Successful delivery of high business projects under tight timelines, developing, mobilizing, and coaching teams, effectively serving as a liaison between business and technology groups. Team lead 20+ team member and strong cross-team collaboration. Specialties: Core Competencies and professional strengths include: • Localization • Costumer Service & Operations Excellence • Global Program Management • marketing strategy definition and implementation roadmap • Retail and digital marketing programs design, execution and measurement • Globalization and Localization of digital omni channels : emails, display ads ,web sites, eBooks, multimedia into 109 languages/ 199 markets with strong market relevancy • Cross-team/cross -countries/cross-functions collaboration • Global Processes Design and Implementation • Budget/P&L/Resource & Capacity Management • People management