Marissa Tross

Mindshare Programmatic Practice Co-Lead at Mindshare

Media Professional with experience in: • Digital media strategy, planning, buying, execution and analytics • Cross-channel and social strategy, planning, and project management • Client relationship management • Training, management, and development of direct reports including new employees • Program utilization including: IRI Offline Sales Lift Dashboard powered by comScore vCE, Sizmek, DoubleClick Campaign Manager (DCM), Syndicated Media Research Programs (eTelmar, comScore, Nielsen AdIntel, Pathmatics), MediaOcean Programs (Prisma, DDS AdBuyer, etc.), and Microsoft Office properties Programmatic Media Expert skillful in: • Execution of e-commerce and demand generation initiatives • Testing and refining remarketing bidding strategies • Determining strategic approach for utilizing multiple-DSPs (demand-side platforms) on a single initiative • Stewarding quarterly innovation efforts (e.g. 1st/3rd party data utilization, Facebook Exchange, Search integration, etc.) that help support client's media objectives and performance targets • CRM (customer relationship management) strategy & activation • Dynamic creative integration and maintenance

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Chicago, Illinois

Company Information

Social marketingMedia planning and buyingDigital mediaContent creation and curationStrategyPaid searchAffiliatesEconometricsSEOMedia researchComms planningData Science

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Frequently Asked Questions Regarding Marissa Tross

What company does Marissa Tross work for?
Marissa Tross works for Mindshare
What is Marissa Tross’s role in Mindshare?

Marissa Tross's role in Mindshare is Mindshare Programmatic Practice Co-Lead

Who are Marissa Tross’s colleagues?

Marissa Tross's colleagues are Ivars Krutainis, Jordan Gilbertson, Scott Gray, Evan Akylas, Liz Johnston.