Rafael Atijas

Founder, Chief Executive Officer at Loog Guitars

I am the founder and CEO of Loog Guitars, a venture I developed as my Master's thesis at New York University and launched through Kickstarter in March 2011. My expertise is in product development, brand strategy and digital marketing. I have worked for Microsoft, Brooks Brothers, EMI Music and at several multicultural agencies developing marketing strategies for MTV, Sony, Warner Brothers, MasterCard, Sprint, The Home Depot, NFL, Kraft Foods, Heineken, Johnnie Walker and JCPenney. During my undergrad years I was also a professional musician; I released two albums and studied songwriting at Berklee College of Music (Boston, MA). I am also an Endeavor entrepreneur and an active mentor and advisor to startups in Uruguay’s innovation ecosystem. Specialties: Brand strategy, digital marketing, product development, database management, innovation, crowdfunding and finance with a focus on ROI and customer lifetime value.