Rick Heffernan

Vice President of Customer Experience at Travelers

Experienced Digital Marketing leader currently responsible for customer experience strategy for Travelers Personal Insurance business. I am working with teams across all areas of the business to ensure that we have the right resources and technology solutions enabled to meet the ever-changing expectations of today's consumer, all the while reducing costs associated with communication with customers and demonstrating positive bottom line results. In this role I am executing customer marketing, customer communications, digital adoption and functionality enhancements, call center process improvement, and voice of the customer analysis. I enjoy learning new things, groundbreaking opportunities, collaborating with smart people across many different areas, and making a large measurable impact. Specialties: Digital Marketing Strategy, eBusiness strategy, Paid Search, Display Targeting, Digital and Online Marketing, Marketing Technology, Ad Servers, Demand Side Platforms, Data Management Platforms, Tag Management, Email Marketing, branding, Sales, Sales Training, Management, Entrepreneur, Web development, Web Design, Database design, Customer Focused, Leadership, Facilitate Change, Negotiation, Constant Improvement, Adaptability, Innovation, Planning and Organizing, Driven by Results, Bias for Action, Analytical Approach