Rick Tolman

Vice President, Digital Demand Generation at Salesforce

Demand Generation executive spanning 21+ years of progressive experience building top-performing, revenue driven, global demand programs for high-growth SaaS technology companies including Sony, Adobe,, Pluralsight, Domo, and Oracle. An expert in building scalable revenue engines driven by integrated demand strategies, programmatic modeling, demand funnel optimization, lead management operations, and sales and marketing alignment. Recognized for driving outcomes and accountability with an awarded track record of successfully delivering pipeline and billings against complex and challenging business objectives. Strong expertise in SaaS and cloud technologies leading organizational demand strategy across market regions and sales segments while building high-performing teams that maximize new and expand business globally, grow revenue, capture market share, and increase company and shareholder ROI. Rick is a proud Maori from the Ngāti Toa tribe of New Zealand, a husband and father of 4 daughters, a tech investor, a board member, and a philanthropic cultural leader building pathway programs for Black, Indigenous, People of Color to enter and develop careers in technology. Expertise : ★ Multi-channel SaaS customer acquisition, retention, and go-to-market demand strategy ★ Global demand centers of excellence, lead-to-revenue operations, demand funnel optimization and reporting ★ LTV:CAC investment modeling, multi-lens attribution design, buyer journey mapping, and demand KPI analysis ★ Large-scale digital demand, email nurture, ABM, partner and customer lifecycle marketing ★ Strategic leadership development and partnership across revenue management and product development ★ Developing diverse, data-driven, results-oriented, collaborative teams of innovators and practitioners

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Enterprise Cloud ComputingCustomer Relationship Management

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View Colleagues

Peter Histed
Peter Histed

Strategic Account Manager

Eric Stahl
Eric Stahl

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Frequently Asked Questions Regarding Rick Tolman

What company does Rick Tolman work for?
Rick Tolman works for Salesforce
What is Rick Tolman’s role in Salesforce?

Rick Tolman's role in Salesforce is Vice President, Digital Demand Generation

Who are Rick Tolman’s colleagues?

Rick Tolman's colleagues are Peter Histed, Eric Stahl, B. Touloukian, Disheng Shen, Malcolm Atherton.