Shannon Jenest

Engagement Strategy Lead at Philips

Brand marketing leader recognized for being equal parts creative storyteller and data-driven growth marketer who’s skilled at delivering both brand-building and conversion-focused content across many channels. Strong track record of managing integrated in-house and agency teams and inspiring high performance through a common and clearly communicated set of goals that deliver business results. Highly experienced at navigating complex, matrixed organizations, driving transformation and flexing between strategic management and tactical delivery. Specialties: Brand strategy, integrated communications campaign development and design, creative concept validation and research, marketing effectiveness, measurement and cross-media tracking, performance media strategy, product launch PR and media relations, executive communications, crisis communications, issues management, post-merger integration communications, internal and employee communications.