Director of Marketing at SSI SCHÄFER
An energetic product marketing and software executive with over twenty years of experience and steady advancement. Highly familiarized in working with B2B, B2C, and licensed products while utilizing agile development techniques. My experience has allowed me to broaden my knowledge, and I've been successful in promoting joint ventures, targeting path to purchase consumer behaviors, and OEM manufacturing—all while providing lean cost savings. I posses a vast knowledge of supply chain, automation, retail e-commerce, and digital promotion industries. I've co-authored many industry guidelines around retailer and consumer promotions, including e-commerce transactions. My experience has led me to be active on various committees within retail, mobile marketing, and now, the supply chain industry. I've produced a number of IT software products using agile IT product development for both national CPG and retailer companies. By understanding the entire supply chain and consumer path to purchase, I am able to successfully market and help generate revenue with positive lead gen development. With a strong international background and knowledge of marketing avenues overseas—I'm able to promote products and businesses that utilize distribution, dealerships, and sales representative selling models. I have also co-authored four U.S. patent-pending technologies using real-time cloud-based technology for promotions and large volume transactions utilizing e-commerce and point-of-sale. Specialties include: Digital and mobile advertising, e-commerce, video, mobile apps, Facebook applications, Facebook bots, digital couponing, social media and promotions, mobile applications, loyalty and promotion networks, digital strategy, supply chain, international marketing, brand management, product management, media planning and purchasing, leverage spend, marketing to distributors and dealerships, web development and management, and agile IT product development and management.
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